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Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions.
Our team of public relations specialists establish and maintain relationships with an organization's target audience, the media, and other opinion leaders. At our client’s request, we take responsibilities for designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management. In general, PR can also be defined as the practice of managing communication between an organization and its publics.
Public relations professionals present the face of an organization or individual, usually articulate its objectives and official views on issues of relevance, primarily to the media. Building and managing relationships with those who influence an organization or individual’s audiences has a central role in doing public relations. It’s generally known, that public relations extremely contributes to the way an organization is perceived by influencing the media and maintaining relationships with stakeholders. However, success in the field of public relations requires a deep understanding of the interests and concerns of each of the company's stakeholders.
Thus, doing business in Ukraine requires an understanding of the country environment, including factors influencing consumer lifestyle choices. Our marketing research will show you market structure, major competitors, and client’s needs. Our services also provide for real time of news monitoring. We provide you with a well-founded overview about the developments in your branch so that you can make a well-judged decision about your upcoming business activities.
Marketing planning is aimed to direct business managers how to move fast in the right direction. An effective marketing plan assists you to decide which customers to target and how to better market them, details how you will reach and gain new customers while keeping existing customers satisfied, and how to keep reviewing and improving your marketing strategies to stay ahead of the competitors. Our marketing plan gives you a roadmap that can drive action and point the way. Thus, our marketing plan objective is to:
- Identify which customers are your best prospects and your market segment;
- Set short or long marketing targets and/or sales goals;
- Specify tactical actions (product development and promotion, customer service, pricing plan, etc);
- Budgeting of marketing activity;
- Define effective marketing channels;
- Track results and analyze what works best.
Promotion and PR. Our advertising program designs purchasing incentives that are aimed to increase your income. We will draw specific public relations programs designed to create and maintain a favorable public image for the client.
We may organize corporate events or conferences to help maintain and improve the image and identity of the client. We offer also observing social, economic, and political trends and competitors’ appearance in PR that might ultimately affect the firm, and to make recommendations to enhance the firm's image on the basis of those trends.