bigstock Word PR 45437293 1024x791Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions.
Our team of public relations specialists establish and maintain relationships with an organization's target audience, the media, and other opinion leaders. At our client’s request, we take responsibilities for designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management. In general, PR can also be defined as the practice of managing communication between an organization and its publics.
Public relations professionals present the face of an organization or individual, usually articulate its objectives and official views on issues of relevance, primarily to the media. Building and managing relationships with those who influence an organization or individual’s audiences has a central role in doing public relations. It’s generally known, that public relations extremely contributes to the way an organization is perceived by influencing the media and maintaining relationships with stakeholders. However, success in the field of public relations requires a deep understanding of the interests and concerns of each of the company's stakeholders.
Thus, doing business in Ukraine requires an understanding of the country environment, including factors influencing consumer lifestyle choices. Our marketing research will show you market structure, major competitors, and client’s needs. Our services also provide for real time of news monitoring. We provide you with a well-founded overview about the developments in your branch so that you can make a well-judged decision about your upcoming business activities.
Marketing planning is aimed to direct business managers how to move fast in the right direction. An effective marketing plan assists you to decide which customers to target and how to better market them, details how you will reach and gain new customers while keeping existing customers satisfied, and how to keep reviewing and improving your marketing strategies to stay ahead of the competitors. Our marketing plan gives you a roadmap that can drive action and point the way. Thus, our marketing plan objective is to:
- Identify which customers are your best prospects and your market segment;
- Set short or long marketing targets and/or sales goals;
- Specify tactical actions (product development and promotion, customer service, pricing plan, etc);
- Budgeting of marketing activity;
- Define effective marketing channels;
- Track results and analyze what works best.
Promotion and PR. Our advertising program designs purchasing incentives that are aimed to increase your income. We will draw specific public relations programs designed to create and maintain a favorable public image for the client.
We may organize corporate events or conferences to help maintain and improve the image and identity of the client. We offer also observing social, economic, and political trends and competitors’ appearance in PR that might ultimately affect the firm, and to make recommendations to enhance the firm's image on the basis of those trends.

1 1gurt«Ukrcons» consulting firm appropriate financing solutions for investors, developers, and lenders. Clients benefit from our in-depth local market intelligence, and opportunity profitably invest in commercial property throughout Ukraine.
We offer dynamic, well-researched real estate appraisal related services for a variety of property types, including the following specialized practice groups: Convenience Store, Retail, Residential Building, Office, Restaurant, Healthcare Facility, Tourism & Entertainment Industry, Agribusiness.
Our Valuation professionals are widely recognized for providing the most sophisticated advice on the value of real estate and real estate-related investments. We advise from the perspective of the client – owner, purchaser, lender, investor.
We help determine the value of a property or portfolio for sellers who are entering a transaction and need to protect their investments.
Our skilled research team will explore any and all aspects of a property’s value (social & economic infrastructure, location, etc).
“Ukrcons” consulting firm is dedicated to bringing our client’s vision and objectives into reality. Our team of specialists are committed to bringing our clients creative, cutting edge solutions and providing the highest level of professional service fostering long lasting relationships based on loyalty, integrity and trust. Thus, we deliver outstanding results by seamlessly combining capital markets expertise with a unique ability to develop customized solutions for individual clients.
As your advisors, our experienced professionals will develop an innovative action plan that will help your firm gain all possible benefits as we will directly provide and assist you in implementing a high-level strategic approach to managing your real estate assets.
Consulting firm “Ukrcons” is recognized as a creative and cost effective solutions provider for complex challenges and can assist you in achieving your real estate objectives, reducing overall costs and expenditures and maximizing your return on your investment.

7Our experienced specialists provide clients with the unique information they need to stay ahead of competition in today's fast paced business environment. We work for private sector clients as well as for small and middle business. As your research partner, our vast experience, professionalism, knowledge and in fieldwork and analysis will deliver the most efficient and cost-effective solutions to your research needs.
Foremost, “Ukrcons” consulting firm’s depth and breadth of investment research include: critical examination of all possible investment themes and markets, search of best strategy for strategic asset allocation, investment governance issues and efficient implementation of this investment strategy.
Ability of our investment consultants to engage and communicate effectively with senior stakeholders including CIOs, Heads of Asset Classes, Investment Committees, is a critically important skill they develop constantly.
The primary goal of our company is the support the foreign businessmen in setting up company in Ukraine, assistance with market research, recruiting and administrative, legal, accounting issues, etc. We believe that Ukraine has a great potential for development, because it’s the country of great opportunities and astute businessmen choose this country for doing business. Namely, productive lands made Ukraine one of the leaders in agricultural, but in reality currently involved only 30% of capacity.
Among the others reasons to invest in Ukraine are the following:
- Ukraine’s geographic location, combined with its low production costs, creates the opportunity to become a major service, manufacturing and trading hub at the intersection of Europe and Asia. Ukraine has a robust infrastructure for sustaining an export-oriented economy – close to 170,000 km of roadways, some 22,000 km of railways, 13 sea ports along mainland Ukraine and over 20 passenger airports;
- The EU Free Trade Agreement already unlocked the European market for Ukrainian exporters as currently the EU continues to apply its preferential trade regime for Ukrainian goods: for example, 83% of agricultural goods are imported duty-free to the EU. It is anticipated that exports will increase further given the large 500 million consumers EU market and the fact that major destinations in Europe may be reached within two truck days;
- The main potential of our country is well-educated and underemployed labor force. Ranked the 4th most educated nation in the world, over 99.7% of Ukrainians are literate and over 70% have a secondary or higher education. The largest Ukrainian cities, including Kyiv, Kharkiv, Odessa, Dnipropetrovsk and Lviv, are educational hubs as talented young people strive for higher education and job opportunities. Practically nowhere else in Europe can an investor find as good and qualified workers for such low wages;
- It should also be noted that in our country is very developed IT sphere, approximately 80-90 thousands high skilled specialists work there. The majority of them have experience in international companies and fluent in English. However, over the last 10 years, use of English language has become more widespread, becoming an integral part of the education system and a key focus for the Ukrainian government. At the same time many of young people prefer to get European education and make career in Ukraine. In addition, Ukraine is home to the largest IT engineering force in CEE (Central and Eastern Europe).
Thus, the average salary in our country is much lower than in the EU. Expenses for rent and buy property as well as transportation of goods is also much lower. So you can not find a better place in region for setting up export oriented manufacturing.
Therefore, “Ukrcons” consulting company provides extensive diversity of service as well as high quality of work. Using our solid experience, professionalism and passion to what we do, we will always find the best solution for you. We bring success to our clients, continuously contribute toward improvement our service.

510302 6 factors to consider when upgrading your hr techPersonnel are one of the major key success factors for a company. Consulting firm “Ukrcons” will help you to select high skilled employees that exactly match your company requirements. Our work is based on a clear understanding of our Customers' personnel requirements, knowledge of specific Ukrainian labor market with willingness to solve the problems of staff; and searching and recruitment efficiently. We use an individual approach to work with our Customers and offer to our clients the following services:
1. HR market survey. We conduct market survey to determine the salaries being paid for similar positions; identify qualification level for various types of positions; and investigate labor market in specific area.
2. Recruiting and selection. We can help you in the selection of qualified candidates; from job posting to interviewing and selection of the most qualified candidates. The service is provided from entry-level positions to directors and executive’s level.
3. HR planning. We can help you on determining your company workforce needs; assist you in drafting an organizational personnel structure for the company, and to establish a budget.
Thus, consulting firm “Ukrcons” has become synonymous with quality of service and client satisfaction by providing both our local and global clients with highly skilled candidates. “Ukrcons” has an excellent reputation as being firm that goes the extra mile to find the right person for each job. This also means getting a job that is right for each candidate at a particular stage in his/her career.
Our recruitment consultants have an in depth knowledge of Ukrainian labor market to source the right candidates for high performance. Our talented team can help you maximise the full potential of your workers as our expert recruitment consultants specialise in matching quality candidates with great opportunities in Ukrainian labor market.
At our clients’ request, we can also train selected candidates, conduct interviews or facilitate interviews between Client and Candidates. Our dedicated team of qualified specialists has been committed to a total service philosophy guaranteeing a first class, professional service before, during and after recruitment.
With experience and knowledge at the core of what we do, “Ukrcons” have formed lasting associations with many of the most successful companies in the Financial, Commercial, I.T. sectors, etc.
We hope that you will make “Ukrcons” your first choice for all your recruitment needs and we do our best to satisfy all your requirements and wishes.

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